Steve Ressler

I try to smile a lot.

I didn’t used to.  In college, I was that philosophy guy who was really serious and deep and looked depressed.  I thought it was cool and mysterious and everyone would be attracted to the cool, mysterious guy (especially women).

It wasn’t that successful.

I think that’s because people want to be around fun, happy people.

We don’t always admit it but it’s key to what we do.  Who we promote at work.  Who we recommend.  Who we buy from.